Kissmetrics

Overview

Kissmetrics is a behavioral analytics platform focused on tying data to actual people. Unlike traditional web analytics that track anonymous sessions and pageviews, Kissmetrics connects every action—from the first visit to the final purchase—to a single customer identity. Founded in 2008, it was one of the first platforms to champion the “person-based” analytics model, making it particularly popular among marketers and product teams who need to understand the full customer lifecycle.

The tool helps companies visualize their sales funnels, track revenue attribution, and analyze user behavior to increase conversions. By centering data around the user rather than the device, Kissmetrics allows teams to track cross-device journeys, ensuring that a user who browses on mobile and buys on desktop is counted as one person, not two unique visitors.

Used by over 10,000 companies, including brands like SendGrid and Microsoft, Kissmetrics differentiates itself with a heavy emphasis on revenue. While many product analytics tools focus on engagement metrics (clicks, time on site), Kissmetrics is built to answer questions about ROI, Customer Lifetime Value (CLV), and how specific features or marketing channels directly impact the bottom line.

Key Features

Person-Based Identity Resolution

The core philosophy of Kissmetrics is “tying every action to a human.” While standard analytics tools often fragment user history across devices or browsers, Kissmetrics utilizes an identity library to merge these sessions. When a user identifies themselves (e.g., via signup or login), the platform retroactively associates their previous anonymous browsing history with their known profile.

This capability is critical for teams managing long sales cycles or cross-platform products. It allows a support team to look up a specific user and see their entire history—every feature used, every error encountered, and every marketing email opened—providing the context needed to resolve issues or close sales.

Advanced Funnel & Revenue Reporting

Kissmetrics offers visualization tools specifically designed to uncover friction in the path to purchase. Users can build multi-step funnels to see exactly where prospects drop off. Beyond standard conversion rates, these reports can be segmented by user properties (e.g., “Show me the funnel for users who came from Instagram vs. Google Ads”).

For e-commerce and SaaS, the platform includes specialized reports for revenue and “Power Users.” The Revenue Report tracks Customer Lifetime Value over time, helping businesses understand which acquisition channels bring in the most valuable customers, not just the most traffic. The Cohort Report visualizes retention, enabling teams to see if product updates are improving long-term engagement or causing churn.

A/B Testing & Analysis

While Kissmetrics is not an A/B testing engine itself, it integrates deeply with testing platforms (like Optimizely or VWO) and provides the analytical layer to interpret results. Instead of simply knowing which variation got more clicks, teams can analyze how a test variant affected downstream metrics like retention or lifetime value weeks after the initial interaction.

This feature is used heavily by growth teams to validate experiments. For example, a team might test a new pricing page design. Kissmetrics allows them to track the cohort exposed to the new design and verify if those users actually renewed their subscriptions at a higher rate three months later, providing a true measure of experiment success beyond immediate conversion.

Pricing

Kissmetrics offers a tiered pricing structure designed to scale with the volume of events tracked.

Pay As You Go & Bronze For early-stage startups and small teams, Kissmetrics offers a “Pay As You Go” model that starts at a low entry point (marketed as $0.00+ depending on usage) and a Bronze tier around $25.99/mo. These plans are designed for teams that need flexibility without high upfront commitments, covering basic needs like monthly event tracking and essential reports.

Silver & Gold Plans The Silver plan ($299/mo) and Gold plan ($499/mo) are geared towards growing businesses. These tiers significantly increase the limits on “Monthly Events,” “Number of Seats,” and “Populations” (user segments). These plans typically include access to more advanced support and extended data retention.

Enterprise (Platinum) For large organizations, the Platinum plan offers custom pricing. This tier unlocks the full capabilities of the platform, including SQL access for data teams, dedicated customer success managers, and the highest volume limits for tracking millions of events across large user bases.