A directory for product people who care about data-driven decision making
Hi, I'm Becky. I'm a product manager with 5+ years of experience at a B2B SaaS company, where I've spent countless hours deep in analytics trying to understand user behavior and make better product decisions.
Like many PMs, I've also built my own side projects—homegrown apps where I experiment with different analytics approaches and try to figure out what actually works. That hands-on experience taught me that choosing the right analytics tool can make or break your ability to understand your users.
I started Product Analytics Tools because I was frustrated. Every time I needed to evaluate a new analytics tool, I'd end up with 20+ browser tabs comparing features, pricing, and reviews across different sites. There wasn't a single place that cut through the marketing speak and gave me what I actually needed to know.
I'm passionate about data-driven decision making, but that starts with having the right tools. This site is my attempt to make that choice easier for other product people, founders, and data teams.