Advanced product analytics with user journey tracking and cohort analysis
Mixpanel is a powerful product analytics platform that helps teams understand user behavior through event-based tracking. Founded in 2009, it’s trusted by over 26,000 companies worldwide.
Track any user action in your product with custom events and properties. Mixpanel’s flexible event model lets you capture exactly what matters for your business.
Create dynamic user segments based on behavior, properties, or any combination of factors. Use cohorts to analyze specific groups and personalize experiences.
Visualize conversion rates through multi-step processes. Identify where users drop off and optimize your product accordingly.
Mixpanel offers a generous free tier with up to 20M events per month. Paid plans start at $20/month and scale based on your event volume and feature needs.