Amplitude

Behavioral Analytics

Digital optimization platform with predictive analytics and experimentation

45,000+ users
Founded 2012

Key Features

  • Behavioral analytics
  • Predictive analytics
  • Experimentation
  • Customer data platform
  • Product analytics
  • Cross-platform tracking
  • AI-powered insights

Pros & Cons

Pros
  • Excellent free tier
  • Powerful data science features
  • Great documentation
Cons
  • Complex for simple use cases
  • Enterprise features locked behind high-tier plans

About Amplitude

Overview

Amplitude is a comprehensive digital analytics platform that combines product analytics, experimentation, and customer data management. With over 45,000 companies using it, Amplitude powers data-driven decision making at scale.

Key Features

Behavioral Analytics

Track how users interact with your product across web, mobile, and other platforms. Amplitude’s behavioral analytics reveal patterns and trends in user engagement.

Predictive Analytics

Use machine learning to predict user behavior and identify which features drive retention. Amplitude’s AI-powered insights help you focus on what matters.

Experimentation

Run A/B tests and feature experiments directly within Amplitude. Measure impact and make confident decisions based on real user data.

Pricing

Amplitude offers a robust free tier for up to 10M events per month. Growth and Enterprise plans provide advanced features with custom pricing.

Best For

  • Enterprise companies needing advanced analytics
  • Product teams running experiments
  • Organizations with data science capabilities

Integrations

Segment
Braze
Optimizely
dbt

Ready to try Amplitude?

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