Mixpanel

vs

Segment

In-depth comparison to help you make the right choice for your product analytics needs

Mixpanel

Product Analytics

Advanced product analytics with user journey tracking and cohort analysis

Pricing

Free - $999/mo

26,000+

Founded 2009

Segment

Data Infrastructure

Customer data platform with powerful integrations and data routing

Pricing

$120 - Custom

25,000+

Founded 2011

Key Features

Compare the core capabilities of each platform

Mixpanel

Event tracking
User cohorts
Funnel analysis
A/B testing
Real-time analytics
Retention reports
Custom dashboards

Segment

Customer data platform
Event collection
Data routing
300+ integrations
Data governance
Privacy controls
Real-time streaming

Strengths

What users love about each platform

Mixpanel

• Powerful event-based analytics
• Excellent user interface
• Strong mobile support

Segment

• Best-in-class integrations
• Clean data infrastructure
• Great developer experience

Limitations

What could be better with each platform

Mixpanel

• Can get expensive at scale
• Steep learning curve for beginners

Segment

• Not a pure analytics tool
• Can be complex to set up

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