Amplitude

vs

Segment

In-depth comparison to help you make the right choice for your product analytics needs

Amplitude

Behavioral Analytics

Digital optimization platform with predictive analytics and experimentation

Pricing

Free - Custom

45,000+

Founded 2012

Segment

Data Infrastructure

Customer data platform with powerful integrations and data routing

Pricing

$120 - Custom

25,000+

Founded 2011

Key Features

Compare the core capabilities of each platform

Amplitude

Behavioral analytics
Predictive analytics
Experimentation
Customer data platform
Product analytics
Cross-platform tracking
AI-powered insights

Segment

Customer data platform
Event collection
Data routing
300+ integrations
Data governance
Privacy controls
Real-time streaming

Strengths

What users love about each platform

Amplitude

• Excellent free tier
• Powerful data science features
• Great documentation

Segment

• Best-in-class integrations
• Clean data infrastructure
• Great developer experience

Limitations

What could be better with each platform

Amplitude

• Complex for simple use cases
• Enterprise features locked behind high-tier plans

Segment

• Not a pure analytics tool
• Can be complex to set up

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