Amplitude

vs

Mixpanel

In-depth comparison to help you make the right choice for your product analytics needs

Amplitude

Behavioral Analytics

Digital optimization platform with predictive analytics and experimentation

Pricing

Free - Custom

45,000+

Founded 2012

Mixpanel

Product Analytics

Advanced product analytics with user journey tracking and cohort analysis

Pricing

Free - $999/mo

26,000+

Founded 2009

Key Features

Compare the core capabilities of each platform

Amplitude

Behavioral analytics
Predictive analytics
Experimentation
Customer data platform
Product analytics
Cross-platform tracking
AI-powered insights

Mixpanel

Event tracking
User cohorts
Funnel analysis
A/B testing
Real-time analytics
Retention reports
Custom dashboards

Strengths

What users love about each platform

Amplitude

• Excellent free tier
• Powerful data science features
• Great documentation

Mixpanel

• Powerful event-based analytics
• Excellent user interface
• Strong mobile support

Limitations

What could be better with each platform

Amplitude

• Complex for simple use cases
• Enterprise features locked behind high-tier plans

Mixpanel

• Can get expensive at scale
• Steep learning curve for beginners

Ready to explore Amplitude?

See detailed features, pricing, and more

Ready to explore Mixpanel?

See detailed features, pricing, and more