Visitors

Overview

Visitors is a revenue-first web analytics platform designed to replace “vanity metrics” with actionable business data. Built independently without VC funding, it positions itself as a lightweight, privacy-focused alternative to complex enterprise analytics. The platform’s core philosophy is “Revenue is sanity,” focusing specifically on connecting website traffic to actual financial outcomes.

The tool distinguishes itself by integrating deeply with Stripe to overlay revenue data directly onto analytics charts. This allows business owners and indie hackers to see which sources, countries, and devices are driving paying customers, not just window shoppers. Visitors utilizes a script smaller than 1KB to ensure zero impact on page speed and is fully GDPR compliant, often eliminating the need for complex cookie consent banners.

Key Features

Revenue Attribution

Visitors moves beyond standard conversion tracking by integrating directly with Stripe to track actual dollar amounts. It normalizes multi-currency transactions, allowing businesses to see a unified revenue figure regardless of where their customers are located.

By matching payment events to visitor sessions, the platform attributes revenue to specific referrers and campaigns. Users can view a breakdown where “Source A” might show 2,000 visitors but $0 revenue, while “Source B” shows 200 visitors and $2,000 revenue. This feature is designed to help teams understand the ROI of their content and marketing channels immediately.

Realtime 3D Visualization

Unlike dashboards that require refreshing or rely on polling, Visitors uses WebSockets to stream events in true realtime. The interface features an interactive 3D globe that lights up the instant a visitor arrives on the site.

This feature provides immediate feedback during marketing pushes or launches. Users can see how many people are online right now, watch the “Live visitor ticker,” and observe page interactions as they happen. The location data is precise enough to be useful (city-level) but obfuscated enough to respect user privacy.

Visitor Profiles & Journeys

The platform generates detailed profiles for every visitor, transforming aggregate data into individual stories. A profile displays the user’s complete history, including their first visit date, total sessions, and lifetime revenue.

This capability allows product teams to trace a specific user’s path from their first touchpoint to their final conversion. The identify feature can link anonymous sessions to logged-in users, providing a cross-device view of the customer journey. This helps support and product teams understand the context behind a user’s behavior without needing invasive session recording tools.

Core Web Vitals (RUM)

Visitors includes a performance dashboard that tracks Core Web Vitals based on real user data, not lab simulations. It measures metrics like Time to First Byte (TTFB), Largest Contentful Paint (LCP), and Cumulative Layout Shift (CLS) as experienced by actual visitors.

Data is aggregated into a single “Experience Score,” helping developers quickly assess if their site feels fast to users. The dashboard breaks down performance by page, country, and device, making it easy to spot if specific regions or mobile users are experiencing slow load times despite good scores in controlled tests.

Pricing

Visitors operates on a simple, usage-based pricing model with no complex tiers or feature gating. All features—including revenue tracking, realtime analytics, and performance monitoring—are included in every plan.