Crazy Egg
Website optimization platform featuring heatmaps, session recordings, and A/B testing to visualize visitor behavior and improve conversion rates.
Pros & Cons
Integrations
Use Cases
E-commerce Checkout Optimization
An online retailer noticed high cart abandonment but couldn't identify the cause using standard analytics. By watching Session Recordings, they discovered users were encountering a validation error on a specific form field that wasn't displaying clearly, allowing them to fix the bug and recover lost revenue.
Landing Page A/B Testing
A marketing team used the Confetti map to see that users were clicking non-clickable images instead of the CTA. They used the built-in A/B testing tool to make the images clickable links to the signup page, resulting in a measurable increase in conversion rates without needing developer assistance.
Navigation Redesign
Before a major site redesign, a product manager used Scrollmaps to determine that 80% of visitors never reached the footer. This insight led them to move critical navigation elements higher up the page, ensuring key content was visible within the average fold.
About Crazy Egg
Overview
Crazy Egg is a website optimization platform designed to show organizations exactly how visitors interact with their websites. Founded as one of the pioneers in the heatmap space, it helps product and marketing teams move beyond simple traffic metrics to understand user intent and behavior. By visualizing where users click, scroll, and get stuck, Crazy Egg bridges the gap between quantitative data (how many people visited) and qualitative insights (why they left).
The tool distinguishes itself by offering a suite of optimization features—including heatmaps, recordings, A/B testing, and surveys—under a single roof. Unlike competitors that often charge per seat or per domain, Crazy Egg offers unlimited team members and unlimited domains across all plans, making it particularly attractive for agencies and organizations managing multiple properties. Its simplified “Web Analytics” dashboard also uses AI to surface insights without requiring complex configuration.
Key Features
Visual Heatmaps and Confetti
Crazy Egg’s flagship feature is its advanced heatmap technology, which visualizes user engagement data directly on your website interface. Beyond standard click maps and scroll maps, the platform offers “Confetti” reports. These reports allow you to segment clicks by specific metrics, such as referral source, search term, or operating system. This granular level of detail helps teams understand not just where people click, but who is clicking where.
Unlike tools that rely on sampling a small percentage of traffic, Crazy Egg tracks 100% of visitor interactions on the specific pages you choose to monitor. This ensures that the data used for design decisions is statistically significant and accurate. Product designers use these insights to identify “dead clicks” (non-interactive elements users try to click) and optimize page layouts based on actual user attention spans.
Session Recordings
Session Recordings allow you to watch actual visitors navigate your website as if you were looking over their shoulder. This feature captures mouse movements, clicks, and page transitions, helping you identify friction points that static heatmaps might miss. To ensure privacy and compliance, Crazy Egg automatically masks sensitive data (like passwords and credit card numbers) at the code level, so this information never reaches their servers.
This feature is critical for troubleshooting user experience issues. For example, if a funnel has a high drop-off rate, a product manager can filter recordings to watch only the users who abandoned the process at that specific step. This often reveals technical errors, confusing UI copy, or broken navigation elements that can be quickly remediated.
A/B Testing and Editor
Crazy Egg includes a built-in A/B testing engine that integrates directly with its analytics data. The platform provides a visual editor that allows non-technical users to modify text, images, and styles on a live webpage without writing code. Once a variant is created, you can split traffic between the original and the modified version to test hypotheses scientifically.
This feature empowers marketing teams to iterate on landing pages and calls-to-action (CTAs) independently of engineering cycles. Because the testing tool is native to the platform, you can immediately view heatmaps and recordings specific to each variant, providing deeper context into why one version performed better than the other.
Pricing
Crazy Egg offers a 30-day free trial for all paid subscriptions, allowing full access to features before commitment. The pricing structure is based on the number of “tracked pageviews” (pages you specifically select to monitor) rather than total site traffic, which allows users to control costs by focusing only on key pages. There is also a basic Free plan available that includes limited web analytics, instant heatmaps, and survey capabilities.
Paid plans are billed annually. The Starter plan ($29/mo) includes 5,000 tracked pageviews and 50 recordings per month. The Plus plan ($99/mo) increases this to 150,000 pageviews and adds A/B testing and priority support. For higher volume, the Pro plan ($249/mo) covers 500,000 pageviews and 5,000 recordings. An Enterprise tier ($599/mo) is available for up to 1 million pageviews. Importantly, all plans include unlimited website domains and unlimited team member seats.
