Swetrix

Overview

Swetrix is an open-source, privacy-focused alternative to Google Analytics designed to simplify web analytics while strictly adhering to data protection laws like GDPR, CCPA, and PECR. Unlike traditional analytics tools that rely on invasive tracking pixels and heavy cookies, Swetrix utilizes a lightweight script to collect anonymized data, eliminating the need for intrusive cookie consent banners.

Beyond standard traffic metrics, Swetrix differentiates itself by bridging the gap between marketing analytics and engineering observability. It offers a suite of operational tools typically found in separate products, including real-user performance monitoring, error tracking, and feature flagging. This makes it particularly attractive for indie hackers, startups, and product teams who want a unified view of their application’s health and usage without managing a complex stack of disconnected tools.

Key Features

Privacy-Preserving Analytics

Swetrix provides a comprehensive dashboard for understanding user behavior without compromising privacy. It tracks essential metrics such as unique visitors, pageviews, bounce rates, and session duration using a cookieless methodology. The platform captures detailed breakdown data—including geography, device types, operating systems, and browser information—allowing teams to segment their audience effectively.

Because the tracking is anonymous and does not use persistent identifiers across devices, website owners can bypass the complex legal requirements of cookie consent forms. This results in a cleaner user experience (UX) and often captures more accurate data, as it is not blocked by users declining cookie banners.

Performance & Error Monitoring

Unlike standard web analytics tools that focus solely on marketing metrics, Swetrix includes “Real User Monitoring” (RUM) capabilities. It tracks website loading speeds and performance vitals from actual user interactions, rather than synthetic tests. Additionally, it features a built-in error tracker that logs JavaScript exceptions, grouping them by browser, device, and page.

This integration allows product teams to correlate technical issues with business outcomes immediately. For example, a team can see if a spike in bounce rates correlates with a sudden increase in page load times or a specific JavaScript error on a landing page, drastically reducing the time required to diagnose conversion killers.

Feature Flags & Experimentation

Swetrix extends into product management territory by including native feature flag and A/B testing capabilities. Teams can safely roll out new features to specific user segments (based on boolean logic or percentage-based rollouts) and instantly roll them back if issues arise.

This feature set enables data-driven experimentation directly within the analytics platform. Users can run A/B tests to compare variants with statistical confidence, tracking exposures and measuring the real impact of UI changes on conversion goals without needing a separate experimentation platform or complex third-party integrations.

Pricing

Swetrix uses a traffic-based pricing model for its cloud-hosted version, measuring usage by “events” (pageviews, custom events, or error logs). There is no permanent free tier for the cloud service, but all plans come with a 14-day free trial that requires no credit card.

Paid plans start at $19/month for up to 100,000 events. Pricing scales based on volume, with 500k events costing $49/mo and 1M events costing $79/mo. All plans include access to all features, including API access, team members, and email reports.

For teams with technical resources or strict data sovereignty requirements, Swetrix offers a Community Edition which is open-source and free to self-host. This version allows unlimited events and data retention but requires you to manage your own infrastructure and updates.