Menu

Umami

vs

Visitors

In-depth comparison to help you make the right choice for your product analytics needs

Umami logo

Umami

Web Analytics

Simple, fast, privacy-focused web analytics that serves as a lightweight, cookie-free alternative to Google Analytics.

Pricing
Free - $20/mo
34,000+
Founded 2020
Visitors logo

Visitors

Web Analytics

Revenue-first web analytics that connects traffic sources directly to Stripe payments with realtime visitor tracking.

Pricing
$9/mo+
N/A
Founded 2024

Best For

Who should use each platform

Umami
Indie Makers
Startups
Non-Technical Users
Visitors
Startups
Indie Makers
E-commerce
B2B SaaS
Product Teams

Pricing Breakdown

Compare pricing options and trial availability

Umami
Starting Price
Free - $20/mo
Free tier available
No free trial
Special Offer

Open-source version is free forever if self-hosted

Visitors
Starting Price
$9/mo+
No free tier
No free trial
Special Offer

20% discount on yearly plans

Integrations

Available integrations for each platform

Umami
WordPress
VuePress
Gatsby
Nuxt
Docusaurus
Flutter
Python
JavaScript API
Visitors
Stripe

Strengths

What users love about each platform

Umami

  • • Open-source and self-hostable (free)
  • • Privacy-first (GDPR/CCPA compliant, no cookie banners)
  • • Extremely lightweight script (<2KB)
  • • Simple, intuitive UI requiring no training

Visitors

  • • Connects Stripe revenue data directly to traffic sources
  • • Lightweight script (<1KB) with no impact on page speed
  • • Realtime 3D globe visualization via WebSockets
  • • Includes Core Web Vitals (Real User Monitoring)
  • • Privacy-first and GDPR compliant by default

Limitations

What could be better with each platform

Umami

  • • Limited data retention on free cloud plan (6 months)
  • • Less advanced cohorts/segmentation than heavy product analytics tools
  • • Self-hosting requires technical maintenance (Docker)

Visitors

  • • No free tier (paid plans only)
  • • No free trial available
  • • Integration ecosystem limited to Stripe

Ready to explore Umami?

See detailed features, pricing, and more

All Umami comparisons

Ready to explore Visitors?

See detailed features, pricing, and more

All Visitors comparisons