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Mixpanel

vs

Umami

In-depth comparison to help you make the right choice for your product analytics needs

Mixpanel logo

Mixpanel

Product Analytics

Self-serve product analytics platform that converts user actions into insights via deep event tracking, metric trees, and retention cohorts.

Pricing
Free - Custom
29,000+
Founded 2009
Umami logo

Umami

Web Analytics

Simple, fast, privacy-focused web analytics that serves as a lightweight, cookie-free alternative to Google Analytics.

Pricing
Free - $20/mo
34,000+
Founded 2020

Best For

Who should use each platform

Mixpanel
Product Teams
Data Teams
Mobile Apps
B2B SaaS
E-commerce
Startups
Enterprise
Umami
Indie Makers
Startups
Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Mixpanel
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Startup Program (Free 1st year for companies <5 years old, <$8M funding)

Umami
Starting Price
Free - $20/mo
Free tier available
No free trial
Special Offer

Open-source version is free forever if self-hosted

Integrations

Available integrations for each platform

Mixpanel
Segment
Google Tag Manager
Snowflake
BigQuery
Shopify
Stripe
Braze
HubSpot
RudderStack
Figma
Umami
WordPress
VuePress
Gatsby
Nuxt
Docusaurus
Flutter
Python
JavaScript API

Strengths

What users love about each platform

Mixpanel

  • • Metric Trees visualizes how tactical metrics roll up to strategic KPIs
  • • Native Warehouse Connectors for direct data ingestion from Snowflake/BigQuery
  • • Integrated Session Replay to correlate quantitative drops with qualitative user behavior
  • • Spark AI query builder allows natural language data exploration
  • • High-performance query engine providing answers in seconds

Umami

  • • Open-source and self-hostable (free)
  • • Privacy-first (GDPR/CCPA compliant, no cookie banners)
  • • Extremely lightweight script (<2KB)
  • • Simple, intuitive UI requiring no training

Limitations

What could be better with each platform

Mixpanel

  • • Steep learning curve for defining a clean event taxonomy
  • • Free plan capped at 1M events/month (lower than previous historic limits)
  • • Data governance requires discipline to prevent 'event sprawl'
  • • Advanced features like Multi-Touch Attribution locked behind higher tiers

Umami

  • • Limited data retention on free cloud plan (6 months)
  • • Less advanced cohorts/segmentation than heavy product analytics tools
  • • Self-hosting requires technical maintenance (Docker)

Ready to explore Mixpanel?

See detailed features, pricing, and more

All Mixpanel comparisons

Ready to explore Umami?

See detailed features, pricing, and more

All Umami comparisons