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Matomo

vs

Visitors

In-depth comparison to help you make the right choice for your product analytics needs

Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007
Visitors logo

Visitors

Web Analytics

Revenue-first web analytics that connects traffic sources directly to Stripe payments with realtime visitor tracking.

Pricing
$9/mo+
N/A
Founded 2024

Best For

Who should use each platform

Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies
Visitors
Startups
Indie Makers
E-commerce
B2B SaaS
Product Teams

Pricing Breakdown

Compare pricing options and trial availability

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Visitors
Starting Price
$9/mo+
No free tier
No free trial
Special Offer

20% discount on yearly plans

Integrations

Available integrations for each platform

Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare
Visitors
Stripe

Strengths

What users love about each platform

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Visitors

  • • Connects Stripe revenue data directly to traffic sources
  • • Lightweight script (<1KB) with no impact on page speed
  • • Realtime 3D globe visualization via WebSockets
  • • Includes Core Web Vitals (Real User Monitoring)
  • • Privacy-first and GDPR compliant by default

Limitations

What could be better with each platform

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Visitors

  • • No free tier (paid plans only)
  • • No free trial available
  • • Integration ecosystem limited to Stripe

Ready to explore Matomo?

See detailed features, pricing, and more

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Ready to explore Visitors?

See detailed features, pricing, and more

All Visitors comparisons