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Matomo

vs

Swetrix

In-depth comparison to help you make the right choice for your product analytics needs

Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007
Swetrix logo

Swetrix

Web Analytics

Privacy-focused, cookie-less web analytics that combines traffic insights with performance monitoring, error tracking, and feature flags.

Pricing
Free (Self-hosted) - $19+/mo (Cloud)
1,600+
Founded 2021

Best For

Who should use each platform

Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies
Swetrix
Startups
Indie Makers
Product Teams
E-commerce
Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Swetrix
Starting Price
Free (Self-hosted) - $19+/mo (Cloud)
No free tier
14-day free trial

Integrations

Available integrations for each platform

Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare
Swetrix
Google Search Console
Stripe
Paddle
Slack
Discord
WordPress
Shopify
React
Next.js
Vue

Strengths

What users love about each platform

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Swetrix

  • • fully GDPR, CCPA, and PECR compliant without cookie banners
  • • Open-source Community Edition available for self-hosting
  • • All-in-one platform includes error tracking and performance monitoring
  • • Lightweight script (few KB) creates minimal performance impact

Limitations

What could be better with each platform

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Swetrix

  • • Cloud version has no permanent free tier (paid only after trial)
  • • Smaller third-party integration ecosystem compared to Google Analytics
  • • Advanced features like feature flags are less robust than dedicated standalone tools

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons

Ready to explore Swetrix?

See detailed features, pricing, and more

All Swetrix comparisons