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Kissmetrics

vs

Matomo

In-depth comparison to help you make the right choice for your product analytics needs

Kissmetrics logo

Kissmetrics

Product Analytics

Person-based analytics platform that connects individual user behavior to revenue, helping SaaS and e-commerce teams optimize funnels and reduce churn.

Pricing
Free - $499+/mo
10,000+
Founded 2008
Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007

Best For

Who should use each platform

Kissmetrics
E-commerce
B2B SaaS
Marketing Teams
Product Teams
Startups
Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies

Pricing Breakdown

Compare pricing options and trial availability

Kissmetrics
Starting Price
Free - $499+/mo
Free tier available
No free trial
Special Offer

Pay-as-you-go model available for small teams

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Integrations

Available integrations for each platform

Kissmetrics
Shopify
WooCommerce
HubSpot
Mailchimp
Optimizely
Zapier
Appcues
CallRail
Marketo
Slack
Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare

Strengths

What users love about each platform

Kissmetrics

  • • Ties every event to a specific human identity rather than anonymous sessions
  • • Strong focus on revenue attribution and Customer Lifetime Value (CLV)
  • • Deep integration with e-commerce platforms like Shopify and WooCommerce
  • • Visual funnel reports to pinpoint exactly where users drop off

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Limitations

What could be better with each platform

Kissmetrics

  • • Event-based pricing can become expensive as user activity scales
  • • Requires manual instrumentation (tracking plans) compared to auto-capture tools
  • • Interface can feel less modern compared to newer competitors

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Ready to explore Kissmetrics?

See detailed features, pricing, and more

All Kissmetrics comparisons

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons