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Heap

vs

Mixpanel

In-depth comparison to help you make the right choice for your product analytics needs

Heap

Auto-Capture

Automatic event tracking with retroactive analytics and session replay

Pricing
Custom
8,000+
Founded 2013

Mixpanel

Product Analytics

Advanced product analytics with user journey tracking and cohort analysis

Pricing
Free - $999/mo
26,000+
Founded 2009

Key Features

Compare the core capabilities of each platform

Heap

  • Automatic event capture
  • Retroactive analysis
  • Session replay
  • User journeys
  • Virtual events
  • Data science tools
  • Custom funnels

Mixpanel

  • Event tracking
  • User cohorts
  • Funnel analysis
  • A/B testing
  • Real-time analytics
  • Retention reports
  • Custom dashboards

Strengths

What users love about each platform

Heap

  • • No code required for tracking
  • • Retroactive data analysis
  • • Comprehensive autocapture

Mixpanel

  • • Powerful event-based analytics
  • • Excellent user interface
  • • Strong mobile support

Limitations

What could be better with each platform

Heap

  • • Can be expensive
  • • Large data volumes

Mixpanel

  • • Can get expensive at scale
  • • Steep learning curve for beginners

Ready to explore Heap?

See detailed features, pricing, and more

Ready to explore Mixpanel?

See detailed features, pricing, and more