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Amplitude

vs

Simple Analytics

In-depth comparison to help you make the right choice for your product analytics needs

Amplitude logo

Amplitude

Product Analytics

Comprehensive digital analytics platform combining behavioral insights, experimentation, and session replay to drive user retention.

Pricing
Free - Custom
11,000+
Founded 2012
Simple Analytics logo

Simple Analytics

Web Analytics

A privacy-first, cookieless Google Analytics alternative that ensures GDPR compliance while providing clean, real-time website insights.

Pricing
Free - $40+/mo
34,000+

Best For

Who should use each platform

Amplitude
Product Teams
Data Teams
Enterprise
Startups
B2B SaaS
Mobile Apps
Marketing Teams
Simple Analytics
Indie Makers
Startups
Marketing Teams
Non-Technical Users
Agencies
E-commerce

Pricing Breakdown

Compare pricing options and trial availability

Amplitude
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Startup Scholarship (1 year free Growth plan for startups <$10M funding)

Simple Analytics
Starting Price
Free - $40+/mo
Free tier available
No free trial
Special Offer

Student and non-profit discounts available upon request

Integrations

Available integrations for each platform

Amplitude
Segment
Snowflake
Salesforce
HubSpot
Braze
Intercom
Google Tag Manager
BigQuery
Optimizely
Slack
Simple Analytics
Google Analytics (Import)
WordPress
Next.js
Webflow
Google Looker Studio
Power BI
Squarespace
Ghost
Cloudflare

Strengths

What users love about each platform

Amplitude

  • • Generous free plan (10K Monthly Tracked Users)
  • • Unified platform for Analytics, Session Replay, and Experimentation
  • • Advanced behavioral cohorts and predictive AI
  • • Warehouse-native architecture (Snowflake/BigQuery support)
  • • Autocapture capabilities via Browser SDK

Simple Analytics

  • • 100% GDPR, PECR, and CCPA compliant (no cookie banners required)
  • • Clean, single-page dashboard with intuitive UI
  • • AI-powered interface to ask questions about data
  • • Import historical data directly from Google Analytics
  • • Lightweight script optimized for page speed and SEO

Limitations

What could be better with each platform

Amplitude

  • • Steep learning curve due to depth of features
  • • Pricing based on MTUs can become expensive at scale
  • • Requires disciplined data governance implementation
  • • Advanced features (Experiment, Predictive) locked in higher tiers

Simple Analytics

  • • Limited data history (30 days) on the free tier
  • • Lacks deep funnel analysis found in complex product analytics tools
  • • Advanced features like raw data export reserved for higher tiers

Ready to explore Amplitude?

See detailed features, pricing, and more

All Amplitude comparisons

Ready to explore Simple Analytics?

See detailed features, pricing, and more

All Simple Analytics comparisons