Does Amplitude have a free tier?

Yes, Amplitude offers a free tier you can use indefinitely.

Does Microsoft Clarity have a free tier?

Yes, Microsoft Clarity offers a free tier you can use indefinitely.

Which is cheaper, Amplitude or Microsoft Clarity?

Amplitude starts at Free - Custom. Microsoft Clarity starts at Free. Both tools offer similar entry points — compare features to decide which offers more value for your use case.

Amplitude

Q: Who is Amplitude best for?

Amplitude is best suited for: product teams, data teams, enterprise, startups, b2b saas, mobile apps, marketing teams.

Q: Who is Microsoft Clarity best for?

Microsoft Clarity is best suited for: startups, indie makers, ecommerce, marketing teams, product teams, non technical users, b2b saas.

Microsoft Clarity

In-depth comparison to help you make the right choice for your product analytics needs

Amplitude

Product Analytics

Comprehensive digital analytics platform combining behavioral insights, experimentation, and session replay to drive user retention.

Pricing

Free - Custom

11,000+

Founded 2012

Microsoft Clarity

Session Replay

A completely free behavioral analytics tool offering unlimited session recordings, heatmaps, and AI-powered insights for websites and apps.

Pricing

Free

2,000,000+

Founded 2020

Best For

Who should use each platform

Amplitude

Product Teams

Data Teams

Enterprise

Startups

B2B SaaS

Mobile Apps

Marketing Teams

Microsoft Clarity

Startups

Indie Makers

E-commerce

Marketing Teams

Product Teams

Non-Technical Users

B2B SaaS

Pricing Breakdown

Compare pricing options and trial availability

Amplitude

Starting Price

Free - Custom

Free tier available

No free trial

Special Offer

Startup Scholarship (1 year free Growth plan for startups <$10M funding)

Microsoft Clarity

Starting Price

Free

Free tier available

No free trial

Special Offer

Free Forever (supported by Microsoft's data initiatives)

Integrations

Available integrations for each platform

Amplitude

Segment

Snowflake

Salesforce

HubSpot

Braze

Intercom

Google Tag Manager

BigQuery

Optimizely

Slack

Microsoft Clarity

Google Analytics

Google Ads

HubSpot

Shopify

WordPress

Amplitude

Mixpanel

Sentry

Strengths

What users love about each platform

Amplitude

• Generous free plan (10K Monthly Tracked Users)
• Unified platform for Analytics, Session Replay, and Experimentation
• Advanced behavioral cohorts and predictive AI
• Warehouse-native architecture (Snowflake/BigQuery support)
• Autocapture capabilities via Browser SDK

Microsoft Clarity

• 100% free with no traffic, recording, or heatmaps limits
• Powerful AI Copilot for summarizing sessions and chatting with data
• Seamless integration with Google Analytics to view recordings for specific segments
• Lightweight script that doesn't bog down site performance

Limitations

What could be better with each platform

Amplitude

• Steep learning curve due to depth of features
• Pricing based on MTUs can become expensive at scale
• Requires disciplined data governance implementation
• Advanced features (Experiment, Predictive) locked in higher tiers

Microsoft Clarity

• Data retention is limited (typically 30 days for recordings) compared to paid enterprise tools
• Lacks advanced funnel analysis found in dedicated product analytics platforms
• Limited custom event properties compared to tools like Heap or Amplitude

Ready to explore Amplitude?

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Ready to explore Microsoft Clarity?

See detailed features, pricing, and more

All Microsoft Clarity comparisons