Does Amplitude have a free tier?

Yes, Amplitude offers a free tier you can use indefinitely.

Does Heap have a free tier?

Yes, Heap offers a free tier you can use indefinitely.

Which is cheaper, Amplitude or Heap?

Amplitude starts at Free - Custom. Heap starts at Free - Custom. Both tools offer similar entry points — compare features to decide which offers more value for your use case.

Amplitude

Q: Who is Amplitude best for?

Amplitude is best suited for: product teams, data teams, enterprise, startups, b2b saas, mobile apps, marketing teams.

Q: Who is Heap best for?

Heap is best suited for: product teams, marketing teams, ecommerce, non technical users, startups, b2b saas.

Heap

In-depth comparison to help you make the right choice for your product analytics needs

Amplitude

Product Analytics

Comprehensive digital analytics platform combining behavioral insights, experimentation, and session replay to drive user retention.

Pricing

Free - Custom

11,000+

Founded 2012

Heap

Auto-Capture

Auto-capture product analytics platform that tracks every user interaction automatically, enabling retroactive analysis without engineering code.

Pricing

Free - Custom

10,000+

Founded 2013

Best For

Who should use each platform

Amplitude

Product Teams

Data Teams

Enterprise

Startups

B2B SaaS

Mobile Apps

Marketing Teams

Heap

Product Teams

Marketing Teams

E-commerce

Non-Technical Users

Startups

B2B SaaS

Pricing Breakdown

Compare pricing options and trial availability

Amplitude

Starting Price

Free - Custom

Free tier available

No free trial

Special Offer

Startup Scholarship (1 year free Growth plan for startups <$10M funding)

Heap

Starting Price

Free - Custom

Free tier available

14-day free trial

Special Offer

Startup pricing available via Growth plan

Integrations

Available integrations for each platform

Amplitude

Segment

Snowflake

Salesforce

HubSpot

Braze

Intercom

Google Tag Manager

BigQuery

Optimizely

Slack

Heap

Shopify

Salesforce

HubSpot

Stripe

Klaviyo

Marketo

Braze

Slack

Intercom

Clearbit

Strengths

What users love about each platform

Amplitude

• Generous free plan (10K Monthly Tracked Users)
• Unified platform for Analytics, Session Replay, and Experimentation
• Advanced behavioral cohorts and predictive AI
• Warehouse-native architecture (Snowflake/BigQuery support)
• Autocapture capabilities via Browser SDK

Heap

• Auto-capture records every click and swipe without manual tracking tags
• Retroactive analysis allows you to define events on historical data
• Heap Illuminate automatically surfaces hidden friction points and correlations
• Integrated Session Replay links quantitative drops to qualitative evidence
• Low technical barrier for non-engineers to setup and manage

Limitations

What could be better with each platform

Amplitude

• Steep learning curve due to depth of features
• Pricing based on MTUs can become expensive at scale
• Requires disciplined data governance implementation
• Advanced features (Experiment, Predictive) locked in higher tiers

Heap

• Free plan limit of 10k sessions is restrictive compared to competitor event limits
• Data governance is crucial to prevent cluttered event definitions
• Session-based pricing model can become expensive for high-frequency usage apps
• Deep technical debugging is less granular than explicit event tracking

Ready to explore Amplitude?

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Ready to explore Heap?

See detailed features, pricing, and more

All Heap comparisons