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Amplitude

vs

Fullstory

In-depth comparison to help you make the right choice for your product analytics needs

Amplitude logo

Amplitude

Product Analytics

Comprehensive digital analytics platform combining behavioral insights, experimentation, and session replay to drive user retention.

Pricing
Free - Custom
11,000+
Founded 2012
Fullstory logo

Fullstory

Session Replay

Behavioral data platform combining high-fidelity session replay, autocapture, and AI-driven analytics to optimize digital experiences.

Pricing
Free - Custom
10,000+

Best For

Who should use each platform

Amplitude
Product Teams
Data Teams
Enterprise
Startups
B2B SaaS
Mobile Apps
Marketing Teams
Fullstory
Product Teams
B2B SaaS
E-commerce
Marketing Teams

Pricing Breakdown

Compare pricing options and trial availability

Amplitude
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Startup Scholarship (1 year free Growth plan for startups <$10M funding)

Fullstory
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Free tier for individuals and small teams (up to 30k sessions/mo)

Integrations

Available integrations for each platform

Amplitude
Segment
Snowflake
Salesforce
HubSpot
Braze
Intercom
Google Tag Manager
BigQuery
Optimizely
Slack
Fullstory
Jira
Slack
Salesforce
Segment
Google Analytics
Snowflake
BigQuery
Tealium
Qualtrics
Optimizely

Strengths

What users love about each platform

Amplitude

  • • Generous free plan (10K Monthly Tracked Users)
  • • Unified platform for Analytics, Session Replay, and Experimentation
  • • Advanced behavioral cohorts and predictive AI
  • • Warehouse-native architecture (Snowflake/BigQuery support)
  • • Autocapture capabilities via Browser SDK

Fullstory

  • • Fullcapture technology records all user interactions without manual tagging
  • • Generous free tier with 30,000 monthly sessions
  • • StoryAI automatically surfaces friction points and summarizes sessions
  • • Privacy-first architecture with 'Private by Default' settings
  • • Combines quantitative metrics with qualitative visual context

Limitations

What could be better with each platform

Amplitude

  • • Steep learning curve due to depth of features
  • • Pricing based on MTUs can become expensive at scale
  • • Requires disciplined data governance implementation
  • • Advanced features (Experiment, Predictive) locked in higher tiers

Fullstory

  • • Advanced analysis features locked behind Enterprise plans
  • • Session storage limits based on retention period settings
  • • Requires careful configuration to ensure PII is properly masked

Ready to explore Amplitude?

See detailed features, pricing, and more

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Ready to explore Fullstory?

See detailed features, pricing, and more

All Fullstory comparisons