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Plausible Analytics

vs

Umami

In-depth comparison to help you make the right choice for your product analytics needs

Plausible Analytics logo

Plausible Analytics

Web Analytics

A lightweight, open-source Google Analytics alternative that provides simple, privacy-friendly site metrics without using cookies.

Pricing
$9/mo - Custom
16,000+
Founded 2019
Umami logo

Umami

Web Analytics

Simple, fast, privacy-focused web analytics that serves as a lightweight, cookie-free alternative to Google Analytics.

Pricing
Free - $20/mo
34,000+
Founded 2020

Best For

Who should use each platform

Plausible Analytics
Indie Makers
Startups
Agencies
Marketing Teams
E-commerce
Non-Technical Users
Product Teams
Umami
Indie Makers
Startups
Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Plausible Analytics
Starting Price
$9/mo - Custom
No free tier
30-day free trial
Special Offer

Discount for yearly billing (2 months free)

Umami
Starting Price
Free - $20/mo
Free tier available
No free trial
Special Offer

Open-source version is free forever if self-hosted

Integrations

Available integrations for each platform

Plausible Analytics
WordPress
Shopify
Squarespace
Ghost
Google Search Console
Slack
Wix
Looker Studio
Umami
WordPress
VuePress
Gatsby
Nuxt
Docusaurus
Flutter
Python
JavaScript API

Strengths

What users love about each platform

Plausible Analytics

  • • No cookie banners or GDPR consent required
  • • Lightweight script (<1KB) for faster page loads
  • • Simple, single-page dashboard for instant insights
  • • Import historical data from Google Analytics
  • • 100% data ownership with EU-based hosting

Umami

  • • Open-source and self-hostable (free)
  • • Privacy-first (GDPR/CCPA compliant, no cookie banners)
  • • Extremely lightweight script (<2KB)
  • • Simple, intuitive UI requiring no training

Limitations

What could be better with each platform

Plausible Analytics

  • • Less granular behavioral data compared to GA4
  • • No forever-free plan (only 30-day trial)
  • • Limited native attribution modeling

Umami

  • • Limited data retention on free cloud plan (6 months)
  • • Less advanced cohorts/segmentation than heavy product analytics tools
  • • Self-hosting requires technical maintenance (Docker)

Ready to explore Plausible Analytics?

See detailed features, pricing, and more

All Plausible Analytics comparisons

Ready to explore Umami?

See detailed features, pricing, and more

All Umami comparisons