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Mouseflow

vs

Umami

In-depth comparison to help you make the right choice for your product analytics needs

Mouseflow logo

Mouseflow

Session Replay

Behavior analytics platform combining session replay, heatmaps, and automatic friction detection to optimize website UX and conversion rates.

Pricing
Free - $319/mo
Founded 2010
Umami logo

Umami

Web Analytics

Simple, fast, privacy-focused web analytics that serves as a lightweight, cookie-free alternative to Google Analytics.

Pricing
Free - $20/mo
34,000+
Founded 2020

Best For

Who should use each platform

Mouseflow
E-commerce
Marketing Teams
Product Teams
Agencies
B2B SaaS
Non-Technical Users
Umami
Indie Makers
Startups
Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Mouseflow
Starting Price
Free - $319/mo
Free tier available
14-day free trial
Umami
Starting Price
Free - $20/mo
Free tier available
No free trial
Special Offer

Open-source version is free forever if self-hosted

Integrations

Available integrations for each platform

Mouseflow
Google Analytics 4
Adobe Analytics
HubSpot
Intercom
Mixpanel
Amplitude
Optimizely
Unbounce
Zendesk
WordPress
Umami
WordPress
VuePress
Gatsby
Nuxt
Docusaurus
Flutter
Python
JavaScript API

Strengths

What users love about each platform

Mouseflow

  • • Automatic "Friction Score" detects user frustration without watching every replay
  • • Comprehensive heatmap suite including click, scroll, attention, and movement
  • • Integrated form analytics to identify specific fields causing abandonment
  • • diverse ecosystem of integrations including Adobe Analytics and HubSpot

Umami

  • • Open-source and self-hostable (free)
  • • Privacy-first (GDPR/CCPA compliant, no cookie banners)
  • • Extremely lightweight script (<2KB)
  • • Simple, intuitive UI requiring no training

Limitations

What could be better with each platform

Mouseflow

  • • Data retention is limited on lower-tier plans (1 to 3 months)
  • • Session limits can be restrictive for high-traffic sites on standard plans
  • • Mobile app support is limited compared to dedicated mobile analytics tools

Umami

  • • Limited data retention on free cloud plan (6 months)
  • • Less advanced cohorts/segmentation than heavy product analytics tools
  • • Self-hosting requires technical maintenance (Docker)

Ready to explore Mouseflow?

See detailed features, pricing, and more

All Mouseflow comparisons

Ready to explore Umami?

See detailed features, pricing, and more

All Umami comparisons