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Microsoft Clarity

vs

Umami

In-depth comparison to help you make the right choice for your product analytics needs

Microsoft Clarity logo

Microsoft Clarity

Session Replay

A completely free behavioral analytics tool offering unlimited session recordings, heatmaps, and AI-powered insights for websites and apps.

Pricing
Free
2,000,000+
Founded 2020
Umami logo

Umami

Web Analytics

Simple, fast, privacy-focused web analytics that serves as a lightweight, cookie-free alternative to Google Analytics.

Pricing
Free - $20/mo
34,000+
Founded 2020

Best For

Who should use each platform

Microsoft Clarity
Startups
Indie Makers
E-commerce
Marketing Teams
Product Teams
Non-Technical Users
B2B SaaS
Umami
Indie Makers
Startups
Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Microsoft Clarity
Starting Price
Free
Free tier available
No free trial
Special Offer

Free Forever (supported by Microsoft's data initiatives)

Umami
Starting Price
Free - $20/mo
Free tier available
No free trial
Special Offer

Open-source version is free forever if self-hosted

Integrations

Available integrations for each platform

Microsoft Clarity
Google Analytics
Google Ads
HubSpot
Shopify
WordPress
Amplitude
Mixpanel
Sentry
Umami
WordPress
VuePress
Gatsby
Nuxt
Docusaurus
Flutter
Python
JavaScript API

Strengths

What users love about each platform

Microsoft Clarity

  • • 100% free with no traffic, recording, or heatmaps limits
  • • Powerful AI Copilot for summarizing sessions and chatting with data
  • • Seamless integration with Google Analytics to view recordings for specific segments
  • • Lightweight script that doesn't bog down site performance

Umami

  • • Open-source and self-hostable (free)
  • • Privacy-first (GDPR/CCPA compliant, no cookie banners)
  • • Extremely lightweight script (<2KB)
  • • Simple, intuitive UI requiring no training

Limitations

What could be better with each platform

Microsoft Clarity

  • • Data retention is limited (typically 30 days for recordings) compared to paid enterprise tools
  • • Lacks advanced funnel analysis found in dedicated product analytics platforms
  • • Limited custom event properties compared to tools like Heap or Amplitude

Umami

  • • Limited data retention on free cloud plan (6 months)
  • • Less advanced cohorts/segmentation than heavy product analytics tools
  • • Self-hosting requires technical maintenance (Docker)

Ready to explore Microsoft Clarity?

See detailed features, pricing, and more

All Microsoft Clarity comparisons

Ready to explore Umami?

See detailed features, pricing, and more

All Umami comparisons