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Microsoft Clarity

vs

PostHog

In-depth comparison to help you make the right choice for your product analytics needs

Microsoft Clarity logo

Microsoft Clarity

Session Replay

A completely free behavioral analytics tool offering unlimited session recordings, heatmaps, and AI-powered insights for websites and apps.

Pricing
Free
2,000,000+
Founded 2020
PostHog logo

PostHog

Product Analytics

All-in-one open-source product analytics platform with session replay, feature flags, and A/B testing for engineers.

Pricing
Free - Usage-based
190,000+
Founded 2020

Best For

Who should use each platform

Microsoft Clarity
Startups
Indie Makers
E-commerce
Marketing Teams
Product Teams
Non-Technical Users
B2B SaaS
PostHog
Startups
B2B SaaS
Product Teams
Data Teams
Mobile Apps

Pricing Breakdown

Compare pricing options and trial availability

Microsoft Clarity
Starting Price
Free
Free tier available
No free trial
Special Offer

Free Forever (supported by Microsoft's data initiatives)

PostHog
Starting Price
Free - Usage-based
Free tier available
No free trial
Special Offer

Startup program ($50k credits), Non-profit discounts

Integrations

Available integrations for each platform

Microsoft Clarity
Google Analytics
Google Ads
HubSpot
Shopify
WordPress
Amplitude
Mixpanel
Sentry
PostHog
Slack
Stripe
HubSpot
Salesforce
Sentry
Segment
Zapier
RudderStack
Hightouch
BigQuery

Strengths

What users love about each platform

Microsoft Clarity

  • • 100% free with no traffic, recording, or heatmaps limits
  • • Powerful AI Copilot for summarizing sessions and chatting with data
  • • Seamless integration with Google Analytics to view recordings for specific segments
  • • Lightweight script that doesn't bog down site performance

PostHog

  • • Open-source and self-hostable option for complete data control
  • • All-in-one platform combining analytics, replays, and feature flags
  • • Generous free tier (1M events/month) that resets monthly
  • • Direct SQL access (HogQL) for advanced data querying
  • • Autocapture feature tracks all events without manual instrumentation

Limitations

What could be better with each platform

Microsoft Clarity

  • • Data retention is limited (typically 30 days for recordings) compared to paid enterprise tools
  • • Lacks advanced funnel analysis found in dedicated product analytics platforms
  • • Limited custom event properties compared to tools like Heap or Amplitude

PostHog

  • • Steep learning curve for non-technical users
  • • Self-hosting requires significant engineering resources to maintain
  • • Can become expensive at high volume if not optimized
  • • Visualization options are less flexible than dedicated BI tools

Ready to explore Microsoft Clarity?

See detailed features, pricing, and more

All Microsoft Clarity comparisons

Ready to explore PostHog?

See detailed features, pricing, and more

All PostHog comparisons