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Matomo

vs

Umami

In-depth comparison to help you make the right choice for your product analytics needs

Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007
Umami logo

Umami

Web Analytics

Simple, fast, privacy-focused web analytics that serves as a lightweight, cookie-free alternative to Google Analytics.

Pricing
Free - $20/mo
34,000+
Founded 2020

Best For

Who should use each platform

Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies
Umami
Indie Makers
Startups
Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Umami
Starting Price
Free - $20/mo
Free tier available
No free trial
Special Offer

Open-source version is free forever if self-hosted

Integrations

Available integrations for each platform

Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare
Umami
WordPress
VuePress
Gatsby
Nuxt
Docusaurus
Flutter
Python
JavaScript API

Strengths

What users love about each platform

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Umami

  • • Open-source and self-hostable (free)
  • • Privacy-first (GDPR/CCPA compliant, no cookie banners)
  • • Extremely lightweight script (<2KB)
  • • Simple, intuitive UI requiring no training

Limitations

What could be better with each platform

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Umami

  • • Limited data retention on free cloud plan (6 months)
  • • Less advanced cohorts/segmentation than heavy product analytics tools
  • • Self-hosting requires technical maintenance (Docker)

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons

Ready to explore Umami?

See detailed features, pricing, and more

All Umami comparisons