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Matomo

vs

Simple Analytics

In-depth comparison to help you make the right choice for your product analytics needs

Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007
Simple Analytics logo

Simple Analytics

Web Analytics

A privacy-first, cookieless Google Analytics alternative that ensures GDPR compliance while providing clean, real-time website insights.

Pricing
Free - $40+/mo
34,000+

Best For

Who should use each platform

Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies
Simple Analytics
Indie Makers
Startups
Marketing Teams
Non-Technical Users
Agencies
E-commerce

Pricing Breakdown

Compare pricing options and trial availability

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Simple Analytics
Starting Price
Free - $40+/mo
Free tier available
No free trial
Special Offer

Student and non-profit discounts available upon request

Integrations

Available integrations for each platform

Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare
Simple Analytics
Google Analytics (Import)
WordPress
Next.js
Webflow
Google Looker Studio
Power BI
Squarespace
Ghost
Cloudflare

Strengths

What users love about each platform

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Simple Analytics

  • • 100% GDPR, PECR, and CCPA compliant (no cookie banners required)
  • • Clean, single-page dashboard with intuitive UI
  • • AI-powered interface to ask questions about data
  • • Import historical data directly from Google Analytics
  • • Lightweight script optimized for page speed and SEO

Limitations

What could be better with each platform

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Simple Analytics

  • • Limited data history (30 days) on the free tier
  • • Lacks deep funnel analysis found in complex product analytics tools
  • • Advanced features like raw data export reserved for higher tiers

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons

Ready to explore Simple Analytics?

See detailed features, pricing, and more

All Simple Analytics comparisons