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Matomo

vs

PostHog

In-depth comparison to help you make the right choice for your product analytics needs

Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007
PostHog logo

PostHog

Product Analytics

All-in-one open-source product analytics platform with session replay, feature flags, and A/B testing for engineers.

Pricing
Free - Usage-based
190,000+
Founded 2020

Best For

Who should use each platform

Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies
PostHog
Startups
B2B SaaS
Product Teams
Data Teams
Mobile Apps

Pricing Breakdown

Compare pricing options and trial availability

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

PostHog
Starting Price
Free - Usage-based
Free tier available
No free trial
Special Offer

Startup program ($50k credits), Non-profit discounts

Integrations

Available integrations for each platform

Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare
PostHog
Slack
Stripe
HubSpot
Salesforce
Sentry
Segment
Zapier
RudderStack
Hightouch
BigQuery

Strengths

What users love about each platform

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

PostHog

  • • Open-source and self-hostable option for complete data control
  • • All-in-one platform combining analytics, replays, and feature flags
  • • Generous free tier (1M events/month) that resets monthly
  • • Direct SQL access (HogQL) for advanced data querying
  • • Autocapture feature tracks all events without manual instrumentation

Limitations

What could be better with each platform

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

PostHog

  • • Steep learning curve for non-technical users
  • • Self-hosting requires significant engineering resources to maintain
  • • Can become expensive at high volume if not optimized
  • • Visualization options are less flexible than dedicated BI tools

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons

Ready to explore PostHog?

See detailed features, pricing, and more

All PostHog comparisons