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Matomo

vs

Plausible Analytics

In-depth comparison to help you make the right choice for your product analytics needs

Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007
Plausible Analytics logo

Plausible Analytics

Web Analytics

A lightweight, open-source Google Analytics alternative that provides simple, privacy-friendly site metrics without using cookies.

Pricing
$9/mo - Custom
16,000+
Founded 2019

Best For

Who should use each platform

Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies
Plausible Analytics
Indie Makers
Startups
Agencies
Marketing Teams
E-commerce
Non-Technical Users
Product Teams

Pricing Breakdown

Compare pricing options and trial availability

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Plausible Analytics
Starting Price
$9/mo - Custom
No free tier
30-day free trial
Special Offer

Discount for yearly billing (2 months free)

Integrations

Available integrations for each platform

Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare
Plausible Analytics
WordPress
Shopify
Squarespace
Ghost
Google Search Console
Slack
Wix
Looker Studio

Strengths

What users love about each platform

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Plausible Analytics

  • • No cookie banners or GDPR consent required
  • • Lightweight script (<1KB) for faster page loads
  • • Simple, single-page dashboard for instant insights
  • • Import historical data from Google Analytics
  • • 100% data ownership with EU-based hosting

Limitations

What could be better with each platform

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Plausible Analytics

  • • Less granular behavioral data compared to GA4
  • • No forever-free plan (only 30-day trial)
  • • Limited native attribution modeling

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons

Ready to explore Plausible Analytics?

See detailed features, pricing, and more

All Plausible Analytics comparisons