Menu

Matomo

vs

Microsoft Clarity

In-depth comparison to help you make the right choice for your product analytics needs

Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007
Microsoft Clarity logo

Microsoft Clarity

Session Replay

A completely free behavioral analytics tool offering unlimited session recordings, heatmaps, and AI-powered insights for websites and apps.

Pricing
Free
2,000,000+
Founded 2020

Best For

Who should use each platform

Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies
Microsoft Clarity
Startups
Indie Makers
E-commerce
Marketing Teams
Product Teams
Non-Technical Users
B2B SaaS

Pricing Breakdown

Compare pricing options and trial availability

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Microsoft Clarity
Starting Price
Free
Free tier available
No free trial
Special Offer

Free Forever (supported by Microsoft's data initiatives)

Integrations

Available integrations for each platform

Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare
Microsoft Clarity
Google Analytics
Google Ads
HubSpot
Shopify
WordPress
Amplitude
Mixpanel
Sentry

Strengths

What users love about each platform

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Microsoft Clarity

  • • 100% free with no traffic, recording, or heatmaps limits
  • • Powerful AI Copilot for summarizing sessions and chatting with data
  • • Seamless integration with Google Analytics to view recordings for specific segments
  • • Lightweight script that doesn't bog down site performance

Limitations

What could be better with each platform

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Microsoft Clarity

  • • Data retention is limited (typically 30 days for recordings) compared to paid enterprise tools
  • • Lacks advanced funnel analysis found in dedicated product analytics platforms
  • • Limited custom event properties compared to tools like Heap or Amplitude

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons

Ready to explore Microsoft Clarity?

See detailed features, pricing, and more

All Microsoft Clarity comparisons