Heap

vs

Simple Analytics

In-depth comparison to help you make the right choice for your product analytics needs

Heap logo

Heap

Auto-Capture

Auto-capture product analytics platform that tracks every user interaction automatically, enabling retroactive analysis without engineering code.

Pricing
Free - Custom
10,000+
Founded 2013
Simple Analytics logo

Simple Analytics

Web Analytics

A privacy-first, cookieless Google Analytics alternative that ensures GDPR compliance while providing clean, real-time website insights.

Pricing
Free - $40+/mo
34,000+

Best For

Who should use each platform

Heap
Product Teams
Marketing Teams
E-commerce
Non-Technical Users
Startups
B2B SaaS
Simple Analytics
Indie Makers
Startups
Marketing Teams
Non-Technical Users
Agencies
E-commerce

Pricing Breakdown

Compare pricing options and trial availability

Heap
Starting Price
Free - Custom
Free tier available
14-day free trial
Special Offer

Startup pricing available via Growth plan

Simple Analytics
Starting Price
Free - $40+/mo
Free tier available
No free trial
Special Offer

Student and non-profit discounts available upon request

Integrations

Available integrations for each platform

Heap
Shopify
Salesforce
HubSpot
Stripe
Klaviyo
Marketo
Braze
Slack
Intercom
Clearbit
Simple Analytics
Google Analytics (Import)
WordPress
Next.js
Webflow
Google Looker Studio
Power BI
Squarespace
Ghost
Cloudflare

Strengths

What users love about each platform

Heap

  • Auto-capture records every click and swipe without manual tracking tags
  • Retroactive analysis allows you to define events on historical data
  • Heap Illuminate automatically surfaces hidden friction points and correlations
  • Integrated Session Replay links quantitative drops to qualitative evidence
  • Low technical barrier for non-engineers to setup and manage

Simple Analytics

  • 100% GDPR, PECR, and CCPA compliant (no cookie banners required)
  • Clean, single-page dashboard with intuitive UI
  • AI-powered interface to ask questions about data
  • Import historical data directly from Google Analytics
  • Lightweight script optimized for page speed and SEO

Limitations

What could be better with each platform

Heap

  • Free plan limit of 10k sessions is restrictive compared to competitor event limits
  • Data governance is crucial to prevent cluttered event definitions
  • Session-based pricing model can become expensive for high-frequency usage apps
  • Deep technical debugging is less granular than explicit event tracking

Simple Analytics

  • Limited data history (30 days) on the free tier
  • Lacks deep funnel analysis found in complex product analytics tools
  • Advanced features like raw data export reserved for higher tiers

Ready to explore Heap?

See detailed features, pricing, and more

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Ready to explore Simple Analytics?

See detailed features, pricing, and more

All Simple Analytics comparisons