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Heap

vs

PostHog

In-depth comparison to help you make the right choice for your product analytics needs

Heap logo

Heap

Auto-Capture

Auto-capture product analytics platform that tracks every user interaction automatically, enabling retroactive analysis without engineering code.

Pricing
Free - Custom
10,000+
Founded 2013
PostHog logo

PostHog

Product Analytics

All-in-one open-source product analytics platform with session replay, feature flags, and A/B testing for engineers.

Pricing
Free - Usage-based
190,000+
Founded 2020

Best For

Who should use each platform

Heap
Product Teams
Marketing Teams
E-commerce
Non-Technical Users
Startups
B2B SaaS
PostHog
Startups
B2B SaaS
Product Teams
Data Teams
Mobile Apps

Pricing Breakdown

Compare pricing options and trial availability

Heap
Starting Price
Free - Custom
Free tier available
14-day free trial
Special Offer

Startup pricing available via Growth plan

PostHog
Starting Price
Free - Usage-based
Free tier available
No free trial
Special Offer

Startup program ($50k credits), Non-profit discounts

Integrations

Available integrations for each platform

Heap
Shopify
Salesforce
HubSpot
Stripe
Klaviyo
Marketo
Braze
Slack
Intercom
Clearbit
PostHog
Slack
Stripe
HubSpot
Salesforce
Sentry
Segment
Zapier
RudderStack
Hightouch
BigQuery

Strengths

What users love about each platform

Heap

  • • Auto-capture records every click and swipe without manual tracking tags
  • • Retroactive analysis allows you to define events on historical data
  • • Heap Illuminate automatically surfaces hidden friction points and correlations
  • • Integrated Session Replay links quantitative drops to qualitative evidence
  • • Low technical barrier for non-engineers to setup and manage

PostHog

  • • Open-source and self-hostable option for complete data control
  • • All-in-one platform combining analytics, replays, and feature flags
  • • Generous free tier (1M events/month) that resets monthly
  • • Direct SQL access (HogQL) for advanced data querying
  • • Autocapture feature tracks all events without manual instrumentation

Limitations

What could be better with each platform

Heap

  • • Free plan limit of 10k sessions is restrictive compared to competitor event limits
  • • Data governance is crucial to prevent cluttered event definitions
  • • Session-based pricing model can become expensive for high-frequency usage apps
  • • Deep technical debugging is less granular than explicit event tracking

PostHog

  • • Steep learning curve for non-technical users
  • • Self-hosting requires significant engineering resources to maintain
  • • Can become expensive at high volume if not optimized
  • • Visualization options are less flexible than dedicated BI tools

Ready to explore Heap?

See detailed features, pricing, and more

All Heap comparisons

Ready to explore PostHog?

See detailed features, pricing, and more

All PostHog comparisons