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Heap

vs

Microsoft Clarity

In-depth comparison to help you make the right choice for your product analytics needs

Heap logo

Heap

Auto-Capture

Auto-capture product analytics platform that tracks every user interaction automatically, enabling retroactive analysis without engineering code.

Pricing
Free - Custom
10,000+
Founded 2013
Microsoft Clarity logo

Microsoft Clarity

Session Replay

A completely free behavioral analytics tool offering unlimited session recordings, heatmaps, and AI-powered insights for websites and apps.

Pricing
Free
2,000,000+
Founded 2020

Best For

Who should use each platform

Heap
Product Teams
Marketing Teams
E-commerce
Non-Technical Users
Startups
B2B SaaS
Microsoft Clarity
Startups
Indie Makers
E-commerce
Marketing Teams
Product Teams
Non-Technical Users
B2B SaaS

Pricing Breakdown

Compare pricing options and trial availability

Heap
Starting Price
Free - Custom
Free tier available
14-day free trial
Special Offer

Startup pricing available via Growth plan

Microsoft Clarity
Starting Price
Free
Free tier available
No free trial
Special Offer

Free Forever (supported by Microsoft's data initiatives)

Integrations

Available integrations for each platform

Heap
Shopify
Salesforce
HubSpot
Stripe
Klaviyo
Marketo
Braze
Slack
Intercom
Clearbit
Microsoft Clarity
Google Analytics
Google Ads
HubSpot
Shopify
WordPress
Amplitude
Mixpanel
Sentry

Strengths

What users love about each platform

Heap

  • • Auto-capture records every click and swipe without manual tracking tags
  • • Retroactive analysis allows you to define events on historical data
  • • Heap Illuminate automatically surfaces hidden friction points and correlations
  • • Integrated Session Replay links quantitative drops to qualitative evidence
  • • Low technical barrier for non-engineers to setup and manage

Microsoft Clarity

  • • 100% free with no traffic, recording, or heatmaps limits
  • • Powerful AI Copilot for summarizing sessions and chatting with data
  • • Seamless integration with Google Analytics to view recordings for specific segments
  • • Lightweight script that doesn't bog down site performance

Limitations

What could be better with each platform

Heap

  • • Free plan limit of 10k sessions is restrictive compared to competitor event limits
  • • Data governance is crucial to prevent cluttered event definitions
  • • Session-based pricing model can become expensive for high-frequency usage apps
  • • Deep technical debugging is less granular than explicit event tracking

Microsoft Clarity

  • • Data retention is limited (typically 30 days for recordings) compared to paid enterprise tools
  • • Lacks advanced funnel analysis found in dedicated product analytics platforms
  • • Limited custom event properties compared to tools like Heap or Amplitude

Ready to explore Heap?

See detailed features, pricing, and more

All Heap comparisons

Ready to explore Microsoft Clarity?

See detailed features, pricing, and more

All Microsoft Clarity comparisons