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Fullstory

vs

Simple Analytics

In-depth comparison to help you make the right choice for your product analytics needs

Fullstory logo

Fullstory

Session Replay

Behavioral data platform combining high-fidelity session replay, autocapture, and AI-driven analytics to optimize digital experiences.

Pricing
Free - Custom
10,000+
Simple Analytics logo

Simple Analytics

Web Analytics

A privacy-first, cookieless Google Analytics alternative that ensures GDPR compliance while providing clean, real-time website insights.

Pricing
Free - $40+/mo
34,000+

Best For

Who should use each platform

Fullstory
Product Teams
B2B SaaS
E-commerce
Marketing Teams
Simple Analytics
Indie Makers
Startups
Marketing Teams
Non-Technical Users
Agencies
E-commerce

Pricing Breakdown

Compare pricing options and trial availability

Fullstory
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Free tier for individuals and small teams (up to 30k sessions/mo)

Simple Analytics
Starting Price
Free - $40+/mo
Free tier available
No free trial
Special Offer

Student and non-profit discounts available upon request

Integrations

Available integrations for each platform

Fullstory
Jira
Slack
Salesforce
Segment
Google Analytics
Snowflake
BigQuery
Tealium
Qualtrics
Optimizely
Simple Analytics
Google Analytics (Import)
WordPress
Next.js
Webflow
Google Looker Studio
Power BI
Squarespace
Ghost
Cloudflare

Strengths

What users love about each platform

Fullstory

  • • Fullcapture technology records all user interactions without manual tagging
  • • Generous free tier with 30,000 monthly sessions
  • • StoryAI automatically surfaces friction points and summarizes sessions
  • • Privacy-first architecture with 'Private by Default' settings
  • • Combines quantitative metrics with qualitative visual context

Simple Analytics

  • • 100% GDPR, PECR, and CCPA compliant (no cookie banners required)
  • • Clean, single-page dashboard with intuitive UI
  • • AI-powered interface to ask questions about data
  • • Import historical data directly from Google Analytics
  • • Lightweight script optimized for page speed and SEO

Limitations

What could be better with each platform

Fullstory

  • • Advanced analysis features locked behind Enterprise plans
  • • Session storage limits based on retention period settings
  • • Requires careful configuration to ensure PII is properly masked

Simple Analytics

  • • Limited data history (30 days) on the free tier
  • • Lacks deep funnel analysis found in complex product analytics tools
  • • Advanced features like raw data export reserved for higher tiers

Ready to explore Fullstory?

See detailed features, pricing, and more

All Fullstory comparisons

Ready to explore Simple Analytics?

See detailed features, pricing, and more

All Simple Analytics comparisons