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Fullstory

vs

Mouseflow

In-depth comparison to help you make the right choice for your product analytics needs

Fullstory logo

Fullstory

Session Replay

Behavioral data platform combining high-fidelity session replay, autocapture, and AI-driven analytics to optimize digital experiences.

Pricing
Free - Custom
10,000+
Mouseflow logo

Mouseflow

Session Replay

Behavior analytics platform combining session replay, heatmaps, and automatic friction detection to optimize website UX and conversion rates.

Pricing
Free - $319/mo
Founded 2010

Best For

Who should use each platform

Fullstory
Product Teams
B2B SaaS
E-commerce
Marketing Teams
Mouseflow
E-commerce
Marketing Teams
Product Teams
Agencies
B2B SaaS
Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Fullstory
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Free tier for individuals and small teams (up to 30k sessions/mo)

Mouseflow
Starting Price
Free - $319/mo
Free tier available
14-day free trial

Integrations

Available integrations for each platform

Fullstory
Jira
Slack
Salesforce
Segment
Google Analytics
Snowflake
BigQuery
Tealium
Qualtrics
Optimizely
Mouseflow
Google Analytics 4
Adobe Analytics
HubSpot
Intercom
Mixpanel
Amplitude
Optimizely
Unbounce
Zendesk
WordPress

Strengths

What users love about each platform

Fullstory

  • • Fullcapture technology records all user interactions without manual tagging
  • • Generous free tier with 30,000 monthly sessions
  • • StoryAI automatically surfaces friction points and summarizes sessions
  • • Privacy-first architecture with 'Private by Default' settings
  • • Combines quantitative metrics with qualitative visual context

Mouseflow

  • • Automatic "Friction Score" detects user frustration without watching every replay
  • • Comprehensive heatmap suite including click, scroll, attention, and movement
  • • Integrated form analytics to identify specific fields causing abandonment
  • • diverse ecosystem of integrations including Adobe Analytics and HubSpot

Limitations

What could be better with each platform

Fullstory

  • • Advanced analysis features locked behind Enterprise plans
  • • Session storage limits based on retention period settings
  • • Requires careful configuration to ensure PII is properly masked

Mouseflow

  • • Data retention is limited on lower-tier plans (1 to 3 months)
  • • Session limits can be restrictive for high-traffic sites on standard plans
  • • Mobile app support is limited compared to dedicated mobile analytics tools

Ready to explore Fullstory?

See detailed features, pricing, and more

All Fullstory comparisons

Ready to explore Mouseflow?

See detailed features, pricing, and more

All Mouseflow comparisons