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Fullstory

vs

Microsoft Clarity

In-depth comparison to help you make the right choice for your product analytics needs

Fullstory logo

Fullstory

Session Replay

Behavioral data platform combining high-fidelity session replay, autocapture, and AI-driven analytics to optimize digital experiences.

Pricing
Free - Custom
10,000+
Microsoft Clarity logo

Microsoft Clarity

Session Replay

A completely free behavioral analytics tool offering unlimited session recordings, heatmaps, and AI-powered insights for websites and apps.

Pricing
Free
2,000,000+
Founded 2020

Best For

Who should use each platform

Fullstory
Product Teams
B2B SaaS
E-commerce
Marketing Teams
Microsoft Clarity
Startups
Indie Makers
E-commerce
Marketing Teams
Product Teams
Non-Technical Users
B2B SaaS

Pricing Breakdown

Compare pricing options and trial availability

Fullstory
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Free tier for individuals and small teams (up to 30k sessions/mo)

Microsoft Clarity
Starting Price
Free
Free tier available
No free trial
Special Offer

Free Forever (supported by Microsoft's data initiatives)

Integrations

Available integrations for each platform

Fullstory
Jira
Slack
Salesforce
Segment
Google Analytics
Snowflake
BigQuery
Tealium
Qualtrics
Optimizely
Microsoft Clarity
Google Analytics
Google Ads
HubSpot
Shopify
WordPress
Amplitude
Mixpanel
Sentry

Strengths

What users love about each platform

Fullstory

  • • Fullcapture technology records all user interactions without manual tagging
  • • Generous free tier with 30,000 monthly sessions
  • • StoryAI automatically surfaces friction points and summarizes sessions
  • • Privacy-first architecture with 'Private by Default' settings
  • • Combines quantitative metrics with qualitative visual context

Microsoft Clarity

  • • 100% free with no traffic, recording, or heatmaps limits
  • • Powerful AI Copilot for summarizing sessions and chatting with data
  • • Seamless integration with Google Analytics to view recordings for specific segments
  • • Lightweight script that doesn't bog down site performance

Limitations

What could be better with each platform

Fullstory

  • • Advanced analysis features locked behind Enterprise plans
  • • Session storage limits based on retention period settings
  • • Requires careful configuration to ensure PII is properly masked

Microsoft Clarity

  • • Data retention is limited (typically 30 days for recordings) compared to paid enterprise tools
  • • Lacks advanced funnel analysis found in dedicated product analytics platforms
  • • Limited custom event properties compared to tools like Heap or Amplitude

Ready to explore Fullstory?

See detailed features, pricing, and more

All Fullstory comparisons

Ready to explore Microsoft Clarity?

See detailed features, pricing, and more

All Microsoft Clarity comparisons