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Fullstory

vs

Matomo

In-depth comparison to help you make the right choice for your product analytics needs

Fullstory logo

Fullstory

Session Replay

Behavioral data platform combining high-fidelity session replay, autocapture, and AI-driven analytics to optimize digital experiences.

Pricing
Free - Custom
10,000+
Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007

Best For

Who should use each platform

Fullstory
Product Teams
B2B SaaS
E-commerce
Marketing Teams
Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies

Pricing Breakdown

Compare pricing options and trial availability

Fullstory
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Free tier for individuals and small teams (up to 30k sessions/mo)

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Integrations

Available integrations for each platform

Fullstory
Jira
Slack
Salesforce
Segment
Google Analytics
Snowflake
BigQuery
Tealium
Qualtrics
Optimizely
Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare

Strengths

What users love about each platform

Fullstory

  • • Fullcapture technology records all user interactions without manual tagging
  • • Generous free tier with 30,000 monthly sessions
  • • StoryAI automatically surfaces friction points and summarizes sessions
  • • Privacy-first architecture with 'Private by Default' settings
  • • Combines quantitative metrics with qualitative visual context

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Limitations

What could be better with each platform

Fullstory

  • • Advanced analysis features locked behind Enterprise plans
  • • Session storage limits based on retention period settings
  • • Requires careful configuration to ensure PII is properly masked

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Ready to explore Fullstory?

See detailed features, pricing, and more

All Fullstory comparisons

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons