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Fullstory

vs

Fathom Analytics

In-depth comparison to help you make the right choice for your product analytics needs

Fullstory logo

Fullstory

Session Replay

Behavioral data platform combining high-fidelity session replay, autocapture, and AI-driven analytics to optimize digital experiences.

Pricing
Free - Custom
10,000+
Fathom Analytics logo

Fathom Analytics

Web Analytics

A privacy-first Google Analytics alternative that eliminates cookie banners and offers simple, real-time website traffic insights.

Pricing
$15/mo - $470/mo+
1,000,000+
Founded 2018

Best For

Who should use each platform

Fullstory
Product Teams
B2B SaaS
E-commerce
Marketing Teams
Fathom Analytics
Startups
Indie Makers
Agencies
Marketing Teams
Non-Technical Users
B2B SaaS

Pricing Breakdown

Compare pricing options and trial availability

Fullstory
Starting Price
Free - Custom
Free tier available
No free trial
Special Offer

Free tier for individuals and small teams (up to 30k sessions/mo)

Fathom Analytics
Starting Price
$15/mo - $470/mo+
No free tier
7-day free trial
Special Offer

2 months free with yearly billing

Integrations

Available integrations for each platform

Fullstory
Jira
Slack
Salesforce
Segment
Google Analytics
Snowflake
BigQuery
Tealium
Qualtrics
Optimizely
Fathom Analytics
WordPress
Next.js
Vue.js
Webflow
Shopify
Ghost
Squarespace
Carrd

Strengths

What users love about each platform

Fullstory

  • • Fullcapture technology records all user interactions without manual tagging
  • • Generous free tier with 30,000 monthly sessions
  • • StoryAI automatically surfaces friction points and summarizes sessions
  • • Privacy-first architecture with 'Private by Default' settings
  • • Combines quantitative metrics with qualitative visual context

Fathom Analytics

  • • GDPR, CCPA, and PECR compliant without cookie banners
  • • Lightweight 2KB script for faster page loads
  • • Unlimited email reports and forever data retention
  • • Include up to 50 websites on a single plan
  • • High-performance infrastructure that filters bot traffic

Limitations

What could be better with each platform

Fullstory

  • • Advanced analysis features locked behind Enterprise plans
  • • Session storage limits based on retention period settings
  • • Requires careful configuration to ensure PII is properly masked

Fathom Analytics

  • • No forever-free plan (paid subscription only)
  • • Lacks deep user journey mapping and complex funnels
  • • Cannot track individual users across sessions due to privacy focus
  • • Limited filtering and attribution modeling compared to GA4

Ready to explore Fullstory?

See detailed features, pricing, and more

All Fullstory comparisons

Ready to explore Fathom Analytics?

See detailed features, pricing, and more

All Fathom Analytics comparisons