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Fathom Analytics

vs

Umami

In-depth comparison to help you make the right choice for your product analytics needs

Fathom Analytics logo

Fathom Analytics

Web Analytics

A privacy-first Google Analytics alternative that eliminates cookie banners and offers simple, real-time website traffic insights.

Pricing
$15/mo - $470/mo+
1,000,000+
Founded 2018
Umami logo

Umami

Web Analytics

Simple, fast, privacy-focused web analytics that serves as a lightweight, cookie-free alternative to Google Analytics.

Pricing
Free - $20/mo
34,000+
Founded 2020

Best For

Who should use each platform

Fathom Analytics
Startups
Indie Makers
Agencies
Marketing Teams
Non-Technical Users
B2B SaaS
Umami
Indie Makers
Startups
Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Fathom Analytics
Starting Price
$15/mo - $470/mo+
No free tier
7-day free trial
Special Offer

2 months free with yearly billing

Umami
Starting Price
Free - $20/mo
Free tier available
No free trial
Special Offer

Open-source version is free forever if self-hosted

Integrations

Available integrations for each platform

Fathom Analytics
WordPress
Next.js
Vue.js
Webflow
Shopify
Ghost
Squarespace
Carrd
Umami
WordPress
VuePress
Gatsby
Nuxt
Docusaurus
Flutter
Python
JavaScript API

Strengths

What users love about each platform

Fathom Analytics

  • • GDPR, CCPA, and PECR compliant without cookie banners
  • • Lightweight 2KB script for faster page loads
  • • Unlimited email reports and forever data retention
  • • Include up to 50 websites on a single plan
  • • High-performance infrastructure that filters bot traffic

Umami

  • • Open-source and self-hostable (free)
  • • Privacy-first (GDPR/CCPA compliant, no cookie banners)
  • • Extremely lightweight script (<2KB)
  • • Simple, intuitive UI requiring no training

Limitations

What could be better with each platform

Fathom Analytics

  • • No forever-free plan (paid subscription only)
  • • Lacks deep user journey mapping and complex funnels
  • • Cannot track individual users across sessions due to privacy focus
  • • Limited filtering and attribution modeling compared to GA4

Umami

  • • Limited data retention on free cloud plan (6 months)
  • • Less advanced cohorts/segmentation than heavy product analytics tools
  • • Self-hosting requires technical maintenance (Docker)

Ready to explore Fathom Analytics?

See detailed features, pricing, and more

All Fathom Analytics comparisons

Ready to explore Umami?

See detailed features, pricing, and more

All Umami comparisons