Fathom Analytics

vs

Plausible Analytics

In-depth comparison to help you make the right choice for your product analytics needs

Fathom Analytics logo

Fathom Analytics

Web Analytics

A privacy-first Google Analytics alternative that eliminates cookie banners and offers simple, real-time website traffic insights.

Pricing
$15/mo - $470/mo+
1,000,000+
Founded 2018
Plausible Analytics logo

Plausible Analytics

Web Analytics

A lightweight, open-source Google Analytics alternative that provides simple, privacy-friendly site metrics without using cookies.

Pricing
$9/mo - Custom
16,000+
Founded 2019

Best For

Who should use each platform

Fathom Analytics
Startups
Indie Makers
Agencies
Marketing Teams
Non-Technical Users
B2B SaaS
Plausible Analytics
Indie Makers
Startups
Agencies
Marketing Teams
E-commerce
Non-Technical Users
Product Teams

Pricing Breakdown

Compare pricing options and trial availability

Fathom Analytics
Starting Price
$15/mo - $470/mo+
No free tier
7-day free trial
Special Offer

2 months free with yearly billing

Plausible Analytics
Starting Price
$9/mo - Custom
No free tier
30-day free trial
Special Offer

Discount for yearly billing (2 months free)

Integrations

Available integrations for each platform

Fathom Analytics
WordPress
Next.js
Vue.js
Webflow
Shopify
Ghost
Squarespace
Carrd
Plausible Analytics
WordPress
Shopify
Squarespace
Ghost
Google Search Console
Slack
Wix
Looker Studio

Strengths

What users love about each platform

Fathom Analytics

  • GDPR, CCPA, and PECR compliant without cookie banners
  • Lightweight 2KB script for faster page loads
  • Unlimited email reports and forever data retention
  • Include up to 50 websites on a single plan
  • High-performance infrastructure that filters bot traffic

Plausible Analytics

  • No cookie banners or GDPR consent required
  • Lightweight script (<1KB) for faster page loads
  • Simple, single-page dashboard for instant insights
  • Import historical data from Google Analytics
  • 100% data ownership with EU-based hosting

Limitations

What could be better with each platform

Fathom Analytics

  • No forever-free plan (paid subscription only)
  • Lacks deep user journey mapping and complex funnels
  • Cannot track individual users across sessions due to privacy focus
  • Limited filtering and attribution modeling compared to GA4

Plausible Analytics

  • Less granular behavioral data compared to GA4
  • No forever-free plan (only 30-day trial)
  • Limited native attribution modeling

Ready to explore Fathom Analytics?

See detailed features, pricing, and more

All Fathom Analytics comparisons

Ready to explore Plausible Analytics?

See detailed features, pricing, and more

All Plausible Analytics comparisons