Does Fathom Analytics have a free tier?

No, Fathom Analytics does not have a free tier, but it offers a 7-day free trial.

Does Pendo have a free tier?

Yes, Pendo offers a free tier you can use indefinitely.

Which is cheaper, Fathom Analytics or Pendo?

Fathom Analytics starts at $15/mo - $470/mo+. Pendo starts at Free - Custom. Pendo also has a free tier, making it the more accessible option to get started.

Who is Fathom Analytics best for?

Fathom Analytics is best suited for: startups, indie makers, agencies, marketing teams, non technical users, b2b saas.

Fathom Analytics

Q: Who is Pendo best for?

Pendo is best suited for: product teams, b2b saas, enterprise, marketing teams, mobile apps, non technical users.

Pendo

In-depth comparison to help you make the right choice for your product analytics needs

Fathom Analytics

Web Analytics

A privacy-first Google Analytics alternative that eliminates cookie banners and offers simple, real-time website traffic insights.

Pricing

$15/mo - $470/mo+

1,000,000+

Founded 2018

Pendo

Product Analytics

All-in-one product experience platform combining retroactive analytics with no-code in-app guides to drive user adoption and retention.

Pricing

Free - Custom

10,000+

Founded 2013

Best For

Who should use each platform

Fathom Analytics

Startups

Indie Makers

Agencies

Marketing Teams

Non-Technical Users

B2B SaaS

Pendo

Product Teams

B2B SaaS

Enterprise

Marketing Teams

Mobile Apps

Non-Technical Users

Pricing Breakdown

Compare pricing options and trial availability

Fathom Analytics

Starting Price

$15/mo - $470/mo+

No free tier

7-day free trial

Special Offer

2 months free with yearly billing

Pendo

Starting Price

Free - Custom

Free tier available

30-day free trial

Special Offer

Pendo for Startups program available

Integrations

Available integrations for each platform

Fathom Analytics

WordPress

Next.js

Vue.js

Webflow

Shopify

Ghost

Squarespace

Carrd

Pendo

Salesforce

HubSpot

Segment

Jira

Slack

Zendesk

Marketo

Figma

Qualtrics

Snowflake

Strengths

What users love about each platform

Fathom Analytics

• GDPR, CCPA, and PECR compliant without cookie banners
• Lightweight 2KB script for faster page loads
• Unlimited email reports and forever data retention
• Include up to 50 websites on a single plan
• High-performance infrastructure that filters bot traffic

Pendo

• Combines quantitative analytics with active in-app engagement tools (Guides)
• Retroactive data collection means no historical data is lost
• Integrated feedback, NPS, and roadmapping tools
• Visual design studio allows non-technical teams to build walkthroughs
• Strong mobile app analytics and guidance support

Limitations

What could be better with each platform

Fathom Analytics

• No forever-free plan (paid subscription only)
• Lacks deep user journey mapping and complex funnels
• Cannot track individual users across sessions due to privacy focus
• Limited filtering and attribution modeling compared to GA4

Pendo

• Free plan limit of 500 MAUs is significantly lower than competitors
• Session Replay is often a paid add-on rather than a core feature
• Pricing scales with MAUs and can become costly for B2C
• Broad feature set creates a steeper learning curve for admin

Ready to explore Fathom Analytics?

See detailed features, pricing, and more

All Fathom Analytics comparisons

Ready to explore Pendo?

See detailed features, pricing, and more

All Pendo comparisons