Does Fathom Analytics have a free tier?

No, Fathom Analytics does not have a free tier, but it offers a 7-day free trial.

Does Microsoft Clarity have a free tier?

Yes, Microsoft Clarity offers a free tier you can use indefinitely.

Which is cheaper, Fathom Analytics or Microsoft Clarity?

Fathom Analytics starts at $15/mo - $470/mo+. Microsoft Clarity starts at Free. Microsoft Clarity also has a free tier, making it the more accessible option to get started.

Who is Fathom Analytics best for?

Fathom Analytics is best suited for: startups, indie makers, agencies, marketing teams, non technical users, b2b saas.

Fathom Analytics

Q: Who is Microsoft Clarity best for?

Microsoft Clarity is best suited for: startups, indie makers, ecommerce, marketing teams, product teams, non technical users, b2b saas.

Microsoft Clarity

In-depth comparison to help you make the right choice for your product analytics needs

Fathom Analytics

Web Analytics

A privacy-first Google Analytics alternative that eliminates cookie banners and offers simple, real-time website traffic insights.

Pricing

$15/mo - $470/mo+

1,000,000+

Founded 2018

Microsoft Clarity

Session Replay

A completely free behavioral analytics tool offering unlimited session recordings, heatmaps, and AI-powered insights for websites and apps.

Pricing

Free

2,000,000+

Founded 2020

Best For

Who should use each platform

Fathom Analytics

Startups

Indie Makers

Agencies

Marketing Teams

Non-Technical Users

B2B SaaS

Microsoft Clarity

Startups

Indie Makers

E-commerce

Marketing Teams

Product Teams

Non-Technical Users

B2B SaaS

Pricing Breakdown

Compare pricing options and trial availability

Fathom Analytics

Starting Price

$15/mo - $470/mo+

No free tier

7-day free trial

Special Offer

2 months free with yearly billing

Microsoft Clarity

Starting Price

Free

Free tier available

No free trial

Special Offer

Free Forever (supported by Microsoft's data initiatives)

Integrations

Available integrations for each platform

Fathom Analytics

WordPress

Next.js

Vue.js

Webflow

Shopify

Ghost

Squarespace

Carrd

Microsoft Clarity

Google Analytics

Google Ads

HubSpot

Shopify

WordPress

Amplitude

Mixpanel

Sentry

Strengths

What users love about each platform

Fathom Analytics

• GDPR, CCPA, and PECR compliant without cookie banners
• Lightweight 2KB script for faster page loads
• Unlimited email reports and forever data retention
• Include up to 50 websites on a single plan
• High-performance infrastructure that filters bot traffic

Microsoft Clarity

• 100% free with no traffic, recording, or heatmaps limits
• Powerful AI Copilot for summarizing sessions and chatting with data
• Seamless integration with Google Analytics to view recordings for specific segments
• Lightweight script that doesn't bog down site performance

Limitations

What could be better with each platform

Fathom Analytics

• No forever-free plan (paid subscription only)
• Lacks deep user journey mapping and complex funnels
• Cannot track individual users across sessions due to privacy focus
• Limited filtering and attribution modeling compared to GA4

Microsoft Clarity

• Data retention is limited (typically 30 days for recordings) compared to paid enterprise tools
• Lacks advanced funnel analysis found in dedicated product analytics platforms
• Limited custom event properties compared to tools like Heap or Amplitude

Ready to explore Fathom Analytics?

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All Fathom Analytics comparisons

Ready to explore Microsoft Clarity?

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All Microsoft Clarity comparisons