Menu

Fathom Analytics

vs

Matomo

In-depth comparison to help you make the right choice for your product analytics needs

Fathom Analytics logo

Fathom Analytics

Web Analytics

A privacy-first Google Analytics alternative that eliminates cookie banners and offers simple, real-time website traffic insights.

Pricing
$15/mo - $470/mo+
1,000,000+
Founded 2018
Matomo logo

Matomo

Web Analytics

The leading open-source Google Analytics alternative offering 100% data ownership, privacy compliance, and unsampled data.

Pricing
Free - $26/mo+
1,000,000+
Founded 2007

Best For

Who should use each platform

Fathom Analytics
Startups
Indie Makers
Agencies
Marketing Teams
Non-Technical Users
B2B SaaS
Matomo
Enterprise
E-commerce
Marketing Teams
Data Teams
Agencies

Pricing Breakdown

Compare pricing options and trial availability

Fathom Analytics
Starting Price
$15/mo - $470/mo+
No free tier
7-day free trial
Special Offer

2 months free with yearly billing

Matomo
Starting Price
Free - $26/mo+
Free tier available
21-day free trial
Special Offer

Discount for non-profit organizations

Integrations

Available integrations for each platform

Fathom Analytics
WordPress
Next.js
Vue.js
Webflow
Shopify
Ghost
Squarespace
Carrd
Matomo
WordPress
WooCommerce
Google Ads
Google BigQuery
Snowflake
SharePoint
Tag Manager
Cloudflare

Strengths

What users love about each platform

Fathom Analytics

  • • GDPR, CCPA, and PECR compliant without cookie banners
  • • Lightweight 2KB script for faster page loads
  • • Unlimited email reports and forever data retention
  • • Include up to 50 websites on a single plan
  • • High-performance infrastructure that filters bot traffic

Matomo

  • • 100% data ownership with GDPR and CCPA compliance
  • • No data sampling means 100% accuracy on all reports
  • • Open-source On-Premise version is free to use
  • • Imports historical Google Analytics data directly
  • • Includes heatmaps, session recordings, and A/B testing

Limitations

What could be better with each platform

Fathom Analytics

  • • No forever-free plan (paid subscription only)
  • • Lacks deep user journey mapping and complex funnels
  • • Cannot track individual users across sessions due to privacy focus
  • • Limited filtering and attribution modeling compared to GA4

Matomo

  • • On-premise hosting requires technical maintenance and server management
  • • Advanced features (Funnels, Heatmaps) are paid add-ons for the self-hosted version
  • • Cloud pricing scales based on traffic volume (hits)

Ready to explore Fathom Analytics?

See detailed features, pricing, and more

All Fathom Analytics comparisons

Ready to explore Matomo?

See detailed features, pricing, and more

All Matomo comparisons