Does Fathom Analytics have a free tier?

No, Fathom Analytics does not have a free tier, but it offers a 7-day free trial.

Does Heap have a free tier?

Yes, Heap offers a free tier you can use indefinitely.

Which is cheaper, Fathom Analytics or Heap?

Fathom Analytics starts at $15/mo - $470/mo+. Heap starts at Free - Custom. Heap also has a free tier, making it the more accessible option to get started.

Who is Fathom Analytics best for?

Fathom Analytics is best suited for: startups, indie makers, agencies, marketing teams, non technical users, b2b saas.

Fathom Analytics

Q: Who is Heap best for?

Heap is best suited for: product teams, marketing teams, ecommerce, non technical users, startups, b2b saas.

Heap

In-depth comparison to help you make the right choice for your product analytics needs

Fathom Analytics

Web Analytics

A privacy-first Google Analytics alternative that eliminates cookie banners and offers simple, real-time website traffic insights.

Pricing

$15/mo - $470/mo+

1,000,000+

Founded 2018

Heap

Auto-Capture

Auto-capture product analytics platform that tracks every user interaction automatically, enabling retroactive analysis without engineering code.

Pricing

Free - Custom

10,000+

Founded 2013

Best For

Who should use each platform

Fathom Analytics

Startups

Indie Makers

Agencies

Marketing Teams

Non-Technical Users

B2B SaaS

Heap

Product Teams

Marketing Teams

E-commerce

Non-Technical Users

Startups

B2B SaaS

Pricing Breakdown

Compare pricing options and trial availability

Fathom Analytics

Starting Price

$15/mo - $470/mo+

No free tier

7-day free trial

Special Offer

2 months free with yearly billing

Heap

Starting Price

Free - Custom

Free tier available

14-day free trial

Special Offer

Startup pricing available via Growth plan

Integrations

Available integrations for each platform

Fathom Analytics

WordPress

Next.js

Vue.js

Webflow

Shopify

Ghost

Squarespace

Carrd

Heap

Shopify

Salesforce

HubSpot

Stripe

Klaviyo

Marketo

Braze

Slack

Intercom

Clearbit

Strengths

What users love about each platform

Fathom Analytics

• GDPR, CCPA, and PECR compliant without cookie banners
• Lightweight 2KB script for faster page loads
• Unlimited email reports and forever data retention
• Include up to 50 websites on a single plan
• High-performance infrastructure that filters bot traffic

Heap

• Auto-capture records every click and swipe without manual tracking tags
• Retroactive analysis allows you to define events on historical data
• Heap Illuminate automatically surfaces hidden friction points and correlations
• Integrated Session Replay links quantitative drops to qualitative evidence
• Low technical barrier for non-engineers to setup and manage

Limitations

What could be better with each platform

Fathom Analytics

• No forever-free plan (paid subscription only)
• Lacks deep user journey mapping and complex funnels
• Cannot track individual users across sessions due to privacy focus
• Limited filtering and attribution modeling compared to GA4

Heap

• Free plan limit of 10k sessions is restrictive compared to competitor event limits
• Data governance is crucial to prevent cluttered event definitions
• Session-based pricing model can become expensive for high-frequency usage apps
• Deep technical debugging is less granular than explicit event tracking

Ready to explore Fathom Analytics?

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Ready to explore Heap?

See detailed features, pricing, and more

All Heap comparisons